Stealing A Good Story

I can’t help pass on the story I found from, here.

The title of this blogger’s post is: Who writes articles for $1. And why?

Don’t think that the topic is irrelevant to us, just substitute ‘translates’ for ‘writes’.

Anyway, the supporting anecdote is taken from a book by marketing expert Harry Beckwith.

It runs like this:

‘To hammer the point home, Beckwith adds a story about a carpenter. In this tale, a man who has a squeaky floorboard calls in a carpenter, who quickly finds the problem and fixes it with three precise blows of his hammer.

The carpenter pulled out an invoice slip, on which he wrote the total of $45. Above that line were two line items:
Hammering, $2
Knowing where to hammer, $43.’

See the link? Enjoy!


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